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“This is Helvetica that comes with the Mac today. I’m wondering why the 8 and the 6 have those elliptical counters and the percent has circles. And the bottom of the Pound sign is so florid, while the 2 and the 5 are so sober. And why the R in the registered symbol is not the same as the R in the alphabet, and why the spacing is all weird. It’s bewildering.” —Jonathan Hoefler Heyy, I was watching Hoefler’s speech on the AIGA Design Conference! He introduced Retina, a typeface that maintained legibility and consistency in appearance through digital and traditional format. [video] Typography is amazing.

“This is Helvetica that comes with the Mac today.

I’m wondering why the 8 and the 6 have those elliptical counters and the percent has circles. And the bottom of the Pound sign is so florid, while the 2 and the 5 are so sober. And why the R in the registered symbol is not the same as the R in the alphabet, and why the spacing is all weird.

It’s bewildering.”

—Jonathan Hoefler

Heyy, I was watching Hoefler’s speech on the AIGA Design Conference! He introduced Retina, a typeface that maintained legibility and consistency in appearance through digital and traditional format.

[video]

Typography is amazing.

✖ 23 notes  ❖ Source: csj89  ⟲ Reblog
23 notes
  1. cerealseri reblogged this from elleusine
  2. juanbenedicto reblogged this from csj89
  3. pandita510 reblogged this from sq3rbear and added:
    Fucking hipsters.
  4. sq3rbear reblogged this from csj89 and added:
    Heyy, I was watching Hoefler’s speech on the AIGA Design Conference! He introduced Retina, a typeface that maintained...
  5. elleusine reblogged this from csj89 and added:
    “This is Helvetica that comes with the Mac today. I’m wondering why the 8 and the 6 have those elliptical counters and...
  6. csj89 posted this
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